It is a font so distinctive and automatically recognized that few of us stop to consider the details – but have you ever wondered which font Apply uses for its branding and promo to create that identifiable Apple aesthetic?

Well, we have everything that you need to know about the Apple font – read on to learn more!

Apple Font And Operating Systems

Apple has long been known for using distinctive fonts for its apps and websites.

In fact, Apple was the first major tech company to embrace the idea of branding their products with custom fonts.

Apple started using custom fonts in 1984, and since then they’ve become a standard across the tech industry.

They’re now used by companies such as Google, Microsoft, Facebook, Twitter, Amazon, and even Samsung.

The most famous example of an Apple-designed font is probably Helvetica Neue, which is used by all of Apple’s apps and websites.

Other popular options are Apple Garamond and San Francisco.

In addition to iOS devices, Apple also uses its own custom font called San Francisco.

It was first used on the iPhone 5S back in 2014. Since then, it has been used on all iPhones since and is instantly recognizable. 

San Francisco is a serif font, and this means that there are small lines above each letter, creating a more professional appearance that aligns with the Apple brand.

Following San Francisco, iOS 9 introduced another new font called Helvetica Neue. It’s a sans-serif font.

Sans-serif fonts are simpler versions of serif fonts. They tend to be thinner and less ornate.

While the default font on Mac OS X is still Helvetica Neue, there are other options. The most popular option is Inconsolata.

It’s similar to Helvetica Neue but without the serifs. Another option is Gill Sans. It was designed by Jonathan Hoefler and Tobias Frere-Jones.

Apple also makes use of Helvetica Neue Light, a sans serif typeface. The company has also released its own version of Comic Sans called Apple Color Emoji. 

Other commonly used fonts and typography options include:

Apple Garamond

Apple Garamond is a modern interpretation of classic calligraphy. This font is often used for logos or headlines because it’s simple, elegant, and easy to read.

It’s available in three weights (Regular, Bold, and Black) and four styles (Roman, Italic, Semi-Bold, and Bold).

Apple Bodoni

This is another popular font from Apple. It’s based on 19th-century handwriting and is similar to Times New Roman.

It’s available in two weights (Light and Regular) and comes in both upright and italic forms.

Apple San Francisco

San Francisco is one of Apple’s most iconic fonts. It’s part of the Helvetica family of typefaces and was designed by Steve Jobs and Jonathan Ive.

It’ll look great when paired with any color scheme.

Apple Color Emoji

Apple Color Emoji is a new font created specifically for iOS 13. It’s a fun take on the old Comic Sans font and looks great next to Apple’s other fonts.

You can download this font here.

Apple Didot

Didot is a geometric sans serif font that was originally designed by Robert Slimbach. It was inspired by the 14th-century French Renaissance style of lettering.

It’d be perfect for your app’s logo if you want something unique and stylish.

Apple Symbol

The Apple symbol is a stylized representation of the apple fruit. It’s made up of five circles arranged into a square.

This symbol was introduced in 1983 and became the official logo for Apple Inc.

Gill Sans

Gill Sans is a modern adaptation of Gill Sans MT Condensed, a typeface developed by Adrian Frutiger in the 1960s.

It’s a versatile font that works well for logos, posters, magazines, and much more.

If you’re looking for a clean, bold, and legible font, then Gill Sans is a good option.

Helvetica Neue

Helvetica Neue is a sans serif typeface designed by Max Miedinger and Eduard Hoffmann in 1957, and it is a very versatile font that works especially well for headlines.

In addition to being used by Apple, it’s also used by many other big brands like IBM, Nike, Coca-Cola, and many others.

Why Does Font Matter To Companies?

Why Does Font Matter To Companies?

There are a number of reasons why fonts and typefaces are so crucial to companies, and these include:

Brand Recognition

Fonts help people identify your brand instantly. When someone sees your logo, they immediately know what kind of business you run.

Typographic Appeal

A lot of people love beautiful typefaces. The right font will make your website stand out and attract visitors.


When it comes to reading text, there’s nothing worse than having to squint at tiny letters. If you use a large font size, your readers won’t have to strain their eyes.


When you use the same font throughout your site, it makes everything easier to understand. You don’t need to think about which font you should use.


People read faster when they see clear, easy-to-read text. A poorly written headline or body 

copy can distract them from the content itself.


Using different fonts can add some creativity to your design. For example, using an interesting font for your company name could give your business a fresh feel.


Using a trustworthy font shows that you care about your customers. This gives them confidence in doing business with you.

User Experience

A poor user experience means that users aren’t happy. They might not even bother visiting your page again. Using a bad font can cause problems for both you and your clients.

What Makes A Good Font?

Choosing a good font isn’t as simple as just picking one off the shelf. There are a few things you need to consider before choosing a font. These include:


You need to choose a font that fits the space available on your web page. Don’t go too small because this will look messy. Go too big and it may look unprofessional.


You need to pick a font that suits your style. Some fonts are better suited to specific purposes, such as headlines or body copy.


Some colors work better with certain fonts. For example, red is best paired with black. However, if you want to create contrast between two elements, you might be able to get away with pairing white with black.


The contrast between the background color and the font color helps to set the mood of your page. Make sure that the font color stands out against the background.


If you’re looking for something new, try browsing through Google Images. Type “best font” into the search bar, and you’ll find lots of examples of great fonts.

Final Thoughts

As we have seen, font is a very important consideration for a brand and plays a key role in brand trust and recognition.

As well as being important for branding, typography also has many other benefits. 

It can improve the usability of a website by making it more readable and legible. It can also increase the overall appeal of a website.

It is hardly surprising, therefore, that this is a key priority of Apple – and the fonts that they choose are known and recognized across the globe.