Graphic designers combine technology and artistry to create perfect visual concepts for marketing and advertising. Designers typically create logos, images and illustrations in order to evoke an emotion or idea. The career requires an in-depth knowledge of art, design, and specific software programs for design creation.
Graphic designers need to be able to think creatively and translate that process into a visual medium. As such, they will require solid decision-making and problem-solving skills, as well as the ability to use many tools like CAD, graphics software, traditional artistic media and video creation software. In addition, designers need to have excellent communication skills, as they will need to accurately discern what the client is looking for and create a design that speaks to their audience.