Graphic design uses technology to stimulate consumers by conveying messages visually. It is the visual communication of ideas through a combination of art media. The artistic expression of graphic design is seen in things hidden in plain sight, from the billboards that advertise products to the exit signs that tell us where to leave the building.
Graphic design is comprehensive and can be divided into different areas, including:
- Product design
- Branding, publishing and print design for logos, business cards, letterheads, brochures, book and magazine covers, books, shirts, mugs, billboards, stickers, etc.
- Website design which requires UX skills
- Environmental graphic design for museum exhibits, retail store design, wayfinding systems, etc.
- User experience design: this deals with the design of applications
- Motion graphics and animation design
With technology growing, graphic design has also evolved, and new types of jobs are being created. According to the US Bureau of Labor Statistics, the need for graphic designers will grow by 24 percent by 2028.