A graphic designer is the best combination of artist, advertiser, computer expert and designer. Those who excel in the field have solid creative thinking skills, interpersonal skills, problem-solving skills and marketing expertise. A graphic design career is an attractive option for anyone who wants to marry the skills of an artist with logical and practical skills.
Graphic designers combine the best of art and technology to create images that communicate meaning. Their designs are essential to advertising and marketing. In addition, graphic designers often create logos, packaging and brochures for clients. These designers are involved with every aspect of the finished product, including lettering, choosing colors and creating appealing visual images. Many designers will focus on a specific design area, such as advertising, product packaging or corporate logos. Regardless of their niche, graphic designers will need to be innovative, detail-oriented, and knowledgeable. Listening skills are a must, as designers often need to discern what a client is trying to communicate and translate that into specific symbolism.