The work that graphic designers do is evident in every aspect of our lives. From the cereal box you pulled out of the cupboard, to the logo on your coat, to every ad you saw after you left your home, graphic design is everywhere. The industry is incredibly competitive, but for someone who thrives on a challenge and wants to work in a creative industry, graphic design may be the perfect career choice.
Just about every industry needs graphic designers, and they are spoiled for choice when it comes to career options. A new graduate could become an illustrator, art director, web designer, logo designer or typographer, to name a few. Jobs will be easier to come by in urban areas, but those who prefer a small-town feel can easily find work in a more rural environment.
Regardless of the environment or population density of a city, graphic design is a career that will always be in demand. A graphic designer should have an eye for design, be willing to keep up with new technologies, yet also have an appreciation for historical techniques and the flexibility to adapt to a client’s needs and wants. Good communication and some salesmanship are additional skills that will help graphic designers be successful in their careers.