Graphic design is visual communication through images, compositions and words to create visual messages. Graphic design has one purpose: to transmit information through pictorial means.
As the world advances, becoming one of digitization and high consumerism, graphic design has become more prominent and influential in advertising. It influences the way we relate to products and has the power to motivate and inspire people to buy things. This is why graphic designers are indispensable to marketing and branding. You can see the work of a graphic designer in sports logos, movie titles, websites, product packaging, book layouts, street signs and many more.